Tag Archives: Theatre Owners Booking Association

Vaudeville in the South

Ethel Waters

Ethel Waters

Kate Tuttle wrote these words for Boston.com: “The early 1920s black vaudeville scene was dominated by the Theatre Owners Booking Association, familiarly known as TOBA. TOBA acts toured the segregated South, where performers slept at local people’s homes and took their meals at the back doors of restaurants. Wherever they went, they performed for black audiences, a memory that [Ethel] Waters “would always cherish’’ for “the way they sent those enthusiastic messages of approval and adulation through their wild applause, their laughter, their screams and shouts of joy. No white audience could ever show that kind of enthusiasm.’’ The first time Waters sang for a white audience, she later wrote, she thought she was “a dead duck’’ because “no one tried to tear the house down. They merely clapped their hands.’’ Although white audiences loved her, their praise often came with predictable prejudices. One reviewer who called Waters “the most remarkable woman of her race that I have seen in the theater,’’ pointed out that she “neither moaned, groaned nor raved her ‘Georgia Blues’; she only sighed with satanic rhythm.’’ (Kate Tuttle, Boston.com, reviewing the biography Heat Wave: the Life and Career of Ethel Waters by Donald Bogle.)

To learn more about Ethel Waters, read her 1951 memoir, His Eye Is On the Sparrow.

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